Ne Plus Convaincre: L'Art d'une parole juste: Ethos, pathos, logos

Name: Ne Plus Convaincre: L'Art d'une parole juste: Ethos, pathos, logos
Brand: Independently Published
SKU: 9798196928222
Price: 983.0 INR
Availability: InStock

by Richard Bertrand

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ISBN13: 9798196928222
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 14, 2026
Pages: 116
Original Price: GBP 8.65
Language: French
Edition: N/A
Item Weight: 164 grams
BISAC Subject(s): Self-Management / Anger Management

About The Book

Pourquoi certaines paroles marquent, touchent et convainquent... tandis que d'autres �chouent, m�me lorsqu'elles sont justes ?

Depuis l'Antiquit�, Aristote a pos� les bases de toute communication efficace � travers trois piliers fondamentaux: l'Ethos, le Pathos et le Logos. Mais aujourd'hui, ces notions sont souvent mal comprises, r�duites � des techniques de persuasion ou � des outils de manipulation.

Ce livre propose une approche radicalement diff�rente.

Ici, il ne s'agit pas d'apprendre � convaincre � tout prix. Il s'agit de comprendre pourquoi convaincre �choue souvent... et comment une parole juste peut transformer la mani�re dont nous communiquons.

� travers une analyse profonde, accessible et universelle, Richard BERTRAND explore:

la cr�dibilit� silencieuse qui fait qu'on est �cout� (Ethos)
la r�sonance �motionnelle qui cr�e le lien (Pathos)
la clart� du raisonnement qui structure la pens�e (Logos)

Mais surtout, il d�montre que ces trois forces ne fonctionnent jamais seules. C'est leur �quilibre qui fait toute la diff�rence.

Ce livre ne propose pas des techniques superficielles. Il offre une v�ritable grille de lecture pour comprendre:

pourquoi certaines discussions tournent au blocage
pourquoi des arguments solides ne suffisent pas
pourquoi l'�motion peut autant rapprocher que diviser
et comment ajuster sa parole selon les situations

De la sph�re familiale � la vie sociale, du d�bat public aux relations intimes, vous d�couvrirez comment adapter votre parole sans la d�naturer, comment �tre entendu sans imposer, et comment construire une communication plus juste, plus efficace, et plus humaine.

Plus qu'un guide de communication, cet ouvrage est une invitation � changer de posture.

Car au fond, on ne convainc jamais vraiment quelqu'un.

On cr�e simplement les conditions pour qu'il se convainque lui-m�me.

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