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Negative and Positive Effects of Rejections in Online Product Testing Programs

by Kira Louisa Küpper
Save 35% Save 35%
Current price ₹8,006.00
Original price ₹12,316.00
Original price ₹12,316.00
Original price ₹12,316.00
(-35%)
₹8,006.00
Current price ₹8,006.00

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Book cover type: Paperback
  • ISBN13: 9783658492762
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 130
  • Original Price: EUR 108.99
  • Language: English
  • Edition: N/A
  • Item Weight: 205 grams
  • BISAC Subject(s): E-Commerce / General

Dr. Kira Louisa Küpper earned her doctorate under Prof. Dr. Ina Garnefeld at the Chair of Business Administration, specializing in Service Management, at the Faculty of Business and Economics - Schumpeter School of Business and Economics at the University of Wuppertal. Her research focused on marketing and e-commerce.

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