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Negociación para el comercio internacional by Cristina Peña Andrés

Negociación para el comercio internacional

by Cristina Peña Andrés
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Book cover type: Paperback
  • ISBN13: 9788416171187
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Marge Books
  • Publisher Imprint: Marge Books
  • Publication Date:
  • Pages: 138
  • Original Price: USD 18.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): General

En una sociedad globalizada, tanto a nivel cultural como económico, las empresas requieren que su personal directivo posea un perfil negociador y versátil que les permita establecer acuerdos con otras organizaciones en cualquier parte del mundo. Solo de ese modo es posible desarrollar de manera óptima las estrategias de internacionalización que se hayan fijado como objetivo.

En este libro se exponen, a modo de guía ejecutiva, las mejores tácticas para conseguir una comunicación fluida en la negociación y para emplear los principales modos de persuasión, argumentación y discrepancia. Todas estas técnicas le permitirán anticiparse a cada una de las fases de la negociación y le proporcionarán una orientación clave para lograr los acuerdos deseados.

La sencillez y el dinamismo de este libro, le permitirán conocer y desarrollar las diferentes etapas y técnicas de la negociación internacional. Asimismo, mediante numerosos ejemplos y consejos prácticos, hallará los criterios que le ayudarán a conocer las distintas culturas, adecuarse al entorno y adaptar las técnicas negociadoras a cada escenario en el que se proponga alcanzar un acuerdo.

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