Neo-PR: Public Relations in a Postmodern World

Name: Neo-PR: Public Relations in a Postmodern World
Brand: Peter Lang Inc., International Academic Publi
SKU: 9781433125348
Price: 5158.0 INR
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by Christopher Caldiero

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ISBN13: 9781433125348
Binding: Hardcover
Subject: N/A
Publisher: Peter Lang Inc., International Academic Publi
Publisher Imprint: Peter Lang Inc., International Academic Publi
Publication Date: October 28, 2015
Pages: 135
Original Price: USD 49.35
Language: English
Edition: Revised
Item Weight: 341 grams
BISAC Subject(s): General

About The Book

Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of Neo-PR and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.

About The Author

Christopher Caldiero (PhD., Rutgers University) is Associate Professor of Communication Studies at Fairleigh Dickinson University. His work has appeared in the Journal of Public Relations Research and the American Communication Journal. He is the winner of three top paper awards from the National Communication Association.

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