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Netnography: Redefined by Robert V

Netnography: Redefined

by Robert V
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Book cover type: Paperback
  • ISBN13: 9781446285756
  • Binding: Paperback
  • Subject: N/A
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 32.99
  • Language: English
  • Edition: Second Edition
  • Item Weight: 544 grams
  • BISAC Subject(s): Research

Kozinets, Robert: -

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.

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