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Netnography: The Essential Guide to Qualitative Social Media Research

Netnography: The Essential Guide to Qualitative Social Media Research

by Robert Kozinets
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Book cover type: Hardcover
  • ISBN13: 9781526444691
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 560
  • Original Price: GBP 125.0
  • Language: English
  • Edition: N/A
  • Item Weight: 976 grams
  • BISAC Subject(s): Research

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Kozinets, Robert: -

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.

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