Neuere Konzepte der Materialbereitstellung in der deutschen Automobilindustrie
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Inhaltsangabe: Einleitung: Die heutigen Konsumgütermärkte sind durch hohe Ansprüche an die Produkte gekennzeichnet. Diese vielfältigen Ansprüche auf den Gebieten Ökologie, Technik, Qualität, Preis-Leistungs-Verhältnis u.a. resultieren aus der gro en Nachfragemacht des Kunden. Auch der Trend zur Individualisierung der Produkte ist darauf zurückzuführen. Die Unternehmen sind praktisch gezwungen, ihre Variantenvielfalt zu erhöhen, die Qualität zu verbessern und trotzdem die Kosten zu senken. Ein Unternehmen, das unter solchen verschärften Marktbedingungen Erfolg haben will, mu seinen gesamten Materialflu und Produktionsablauf so flexibel und dabei effizient gestalten, da es alle möglichen Rationalisierungspotentiale ausnutzen kann. Gleichzeitig mu es jedoch volle Anpassungsfähigkeit auf Kundenwünsche und Markterfordernisse gewährleisten, was bei gro er Variantenvielfalt eine besondere Herausforderung an die Organisationsstruktur des Unternehmens darstellt. Bei Betrachtung der Beschaffungsseite ist au erdem festzustellen, da die Materialkosten in Relation zu den Fertigungskosten immer gewichtiger wurden und werden. Grund dafür ist die kontinuierliche Reduzierung der Fertigungstiefe, die besonders ausgeprägt in der Automobilindustrie zu beobachten ist (vgl. Kap. 2.2.). Es ist einsichtig, da gerade dieser wachsende Kostenblock auf der Beschaffungsseite zunehmend im Mittelpunkt von Analysen steht, auf Basis derer Kostensenkungsprogramme definiert werden. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Neustrukturierung der Logistik als Reaktion auf veränderte Marktanforderungen3 2.Die Beschaffungsstrategie als Grundlage beschaffungsmarktpolitischer Aktivitäten4 2.1Neuere Beschaffungsstrategien deutscher Automobilhersteller5 2.1.1Modular Sourcing und System Sourcing7 2.1.2Single Sourcing und Double Sourcing13 2.1.3Global Sourcing15 2.1.4Outsourcing18 2.1.5Beispiele für kombinierte Logistikstrategien20 2.2Auswirkungen der Beschaffungsstrategien bei Abnehmer und
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