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Neugründung eines DOB-Fachgeschäfts by Fritzkowski, Daniel

Neugründung eines DOB-Fachgeschäfts

by Daniel Fritzkowski
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Book cover type: Paperback
  • ISBN13: 9783638706032
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 54
  • Original Price: USD 39.5
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 82 grams
  • BISAC Subject(s): Distribution

Projektarbeit aus dem Jahr 2003 im Fachbereich BWL - Handel und Distribution, Note: 1,2, Veranstaltung: Fortbildung zum Betriebswirt IHK, Sprache: Deutsch, Abstract: Seit dem Jahr 1991 hat der Deutsche Einzelhandel mit umsatzrückläufigen Zahlen zu kämpfen. Der Anteil des Einzelhandelsumsatz am privaten Verbrauch sank in den letzten Jahren kontinuierlich. Die daraus resultierende Umsatzentwicklung im Deutschen Einzelhandel ist erschreckend. Gesättigte Märkte, austauschbare Produkte und Dienstleistungen sowie ein starker Preiskampf, seit dem Fall des Rabattgesetzes, sind nur einige Probleme mit denen der Einzelhandel zu kämpfen hat. Erschwerend wirkt sich darüber hinaus der Trend zu mehr Individualisierung aus. Der Businessplan wird auch als Konzept der Geschäftsidee bezeichnet. Er dient als schriftliches Konzept aller geschäftlichen Aspekte. Daraus soll ein aussagefähiges Konzept entstehen, das mir zur Vorlage bei Kreditinstituten (KI) als Überzeugungsmittel dienen und mir persönlich aufzeigen soll, ob meine Geschäftsidee rentabel durchführbar und gut durchdacht ist. Einzelne Schrittfolgen müssen auf dem Weg in die Selbständigkeit durchlaufen und beachten werden. Dies sind u.a. die Selbstüberprüfungs-, Informationsbeschaffungs-, Konzeptions-, Entscheidungs-, Realisierungs- und Startphase.

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