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Neuroémotions vertes by Nerea Blessing, Lince Morales

Neuroémotions vertes

by Nerea Blessing , Lince Morales
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Book cover type: Paperback
  • ISBN13: 9786209528415
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 38.19
  • Language: French
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): General

Green Neuroemotions r�v�le que les consommateurs n'ach�tent plus uniquement sur la base de la raison, mais aussi sur la base de l'�motion. Ce livre d�montre, sur la base de preuves scientifiques r�centes, que les stimuli sensoriels durables - couleurs naturelles, ar�mes botaniques, textures �cologiques ou r�cits utiles - activent des zones du cerveau li�es au bien-�tre, � l'identit� et � la confiance. La durabilit� cesse d'�tre un discours et devient une exp�rience: ce que vous ressentez, vous vous en souvenez; et ce dont vous vous souvenez, vous le choisissez.Les marques de l'avenir ne persuaderont pas, elles connecteront. Elles ne vendront pas, elles inspireront. Les neurosciences, la psychologie environnementale et le marketing sensoriel se rejoignent ici pour expliquer comment les �motions vertes peuvent g�n�rer des communaut�s, des habitudes vertes et des loyaut�s profondes. Ce livre propose un nouveau paradigme: le marketing comme outil de transformation sociale, et pas seulement de consommation. Le pouvoir n'est plus dans le produit, mais dans l'exp�rience �motionnelle qu'il suscite.Car ce qui excite... reste.

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