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Neuroexperiencia Sensorial by Villalobos, Melissa

Neuroexperiencia Sensorial

by Melissa Villalobos , Martin Leal
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Book cover type: Paperback
  • ISBN13: 9786202166386
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 272
  • Original Price: USD 99.0
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 404 grams
  • BISAC Subject(s): Production & Operations Management

El Libro tiene como objetivo comprender la neuroexperiencia sensorial como innovación gerencial en emprendimientos gastronómicos. Fue sustentada en los autores Braidot (2009), Schmitt (2006), Manzano (2012), Stevenson (2001), Daft (2005), Drucker (1997). En Síntesis, los emprendimientos gastronómicos tienen grandes oportunidades en los mercados emergentes, dentro de los cuales existen consumidores dispuestos a dejarse seducir por todas las propuestas comerciales que los lleven a recorrer espacios donde se genere un Universo de Neuroexperiencia sensorial a través de la innovación gerencial que se alcanza a manifestar en marcas gastronómicas más vívidas, cálidas y humanas que buscan posicionarse en el mercado en miras de tener un crecimiento orgánico en la búsqueda de su sostenibilidad y permanencia en el tiempo.

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