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Neurofinance. Erkenntnisse der verhaltenswissenschaftlichen Finanzmarktforschung by Kuhn, Larissa

Neurofinance. Erkenntnisse der verhaltenswissenschaftlichen Finanzmarktforschung

by Larissa Kuhn
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Book cover type: Paperback
  • ISBN13: 9783668445291
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Investition und Finanzierung, Note: 1,7, Europäische Fachhochschule Brühl, Sprache: Deutsch, Abstract: Diese Hausarbeit greift Neurofinance als eines der sich rasant entwickelnden Anwendungsgebiete im Bereich der Neuroökonomie auf und hat das Ziel, die Grundzüge von Handelsverhalten auf Finanzmärkten zu analysieren und sich dabei der neusten neurowissenschaftlichen Methoden und Technologien zu bedienen. Der Homo Oeconomicus ist die zentrale Annahme der klassischen Ökonomie. Er ist rational, maximiert seinen Eigennutz, ist frei von Emotionen und macht keine Fehler in der Informationsaufnahme und -verarbeitung. Nun muss man kein au ergewöhnlicher Skeptiker sein, um zu erkennen, dass Menschen auch unter Einfluss von Emotionen oder in Interesse an der Einhaltung von Regeln und "Fairness" handeln können. Inspiriert von den Forschungsergebnissen, speziell im Finanzdienstleistungsbereich mit den Themen der Behavioral Finance und Neurofinance als auch die allgemeinen Erkenntnisse aus der Neuropsychologie und -biologie, die die Bereicherung der traditionellen Modelle der Ökonomie um die Erkenntnisse der Psychologie verlangen, widmet sich diese Hausarbeit.

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