Hoy es el primer d�a del resto de tu vida.
Catalina Hoffmann lleva d�cadas trabajando con cientos de personas, analizando la transformaci�n de sus procesos mentales a trav�s de ciertos ejercicios y constatando el impacto positivo que tienen en sus vidas.
Con toda esa experiencia ha desarrollado una serie de t�cnicas innovadoras para cuidar y ejercitar el cerebro que comparte en este libro, el cual te permite descubrir por qu�, aplicando el neurofitness, puedes aumentar tu bienestar emocional. Sea cual sea la edad que tengas, entrenar tu cerebro deber�a formar parte de tu rutina diaria.
La autora desarrolla los dos conceptos en los que se basa el neurofitness: la neurog�nesis, el proceso de crear nuevas c�lulas nerviosas, y la neuroplasticidad, la capacidad del cerebro de estar constantemente cambiando su estructura para remodelar conexiones entre sus neuronas. Adem�s, te ofrece m�ltiples ejercicios, mucho m�s sencillos de lo que imaginas, para que incorpores en tu d�a a d�a. Si aprendes a gobernar el incre�ble �rgano que se esconde en tu cabeza, un mundo nuevo se abrir� ante ti.
ENGLISH DESCRIPTION
Today is the first day of the rest of your life.
Catalina Hoffmann has spent decades working with hundreds of people, analyzing the transformation of their mental processes through specific exercises and confirming the positive impact these practices have on their lives.
With all this experience, she has developed a series of innovative techniques to care for and train the brain, which she shares in this book. It allows you to discover why, by applying neurofitness, you can increase your emotional well-being. No matter your age, training your brain should be part of your daily routine.
The author explains the two concepts on which neurofitness is based: neurogenesis, the process of creating new nerve cells, and neuroplasticity, the brain's ability to constantly change its structure to remodel connections between neurons. She also offers multiple exercises, much simpler than you might imagine, to incorporate into your daily life. If you learn to master the incredible organ hidden in your head, a new world will open before you.
Hoffmann, Catalina: -
Catalina Hoffmann es terapeuta ocupacional especialista en estimulación cognitiva y experta en entrenamiento cerebral. Lleva más de dos décadas revolucionando el concepto del cuidado del cerebro.
Es creadora del Método Hoffmann y del Método Neurofitness. El primero, centrado en el campo del envejecimiento, se focaliza en rehabilitar mediante la actividad física, cognitiva y psicológica. El Método Neurofitness abarca cualquier etapa de la vida y se centra en entrenar el cerebro activando y creando nuevas rutas neuronales y ampliando la reserva cognitiva. Ha desarrollado su propia plataforma de formación en su página web, el Club Neurofitness, donde miles de personas entrenan su cerebro a diario gracias a sus ejercicios.
Escritora, conferenciante y divulgadora, es titulada del Programa de Desarrollo Directivo de IESE Business School de la Universidad de Navarra y diplomada en Terapia Ocupacional. También imparte anualmente sesiones docentes en la Harvard Business School. En sus redes sociales tiene miles de seguidores y también es creadora de varios discos de música binaural, tiene su propio podcast y crea meditaciones para ayudar al silencio neuronal. Es autora de varios libros, entre ellos Neurofitness (Alienta, 2022) y Applied Neurofitness (Alienta, 2022).
Catalina Hoffmann is an occupational therapist specializing in cognitive stimulation and an expert in brain training. She has spent more than two decades revolutionizing the concept of brain care.
She is the creator of the Hoffmann Method and the Neurofitness Method. The first, focused on aging, emphasizes rehabilitation through physical, cognitive, and psychological activity. The Neurofitness Method applies to any stage of life and focuses on training the brain by activating and creating new neural pathways and expanding cognitive reserve. She has developed her own training platform on her website, the Club Neurofitness, where thousands of people train their brains daily thanks to her exercises.
A writer, lecturer, and communicator, she holds a degree from the Executive Development Program at IESE Business School, University of Navarra, and a diploma in Occupational Therapy. She also teaches annually at Harvard Business School. On social media she has thousands of followers and is also the creator of several binaural music albums, her own podcast, and guided meditations to foster neural silence. She is the author of several books, including Neurofitness (Alienta, 2022) and Applied Neurofitness (Alienta, 2022).
