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Neuromarketing: Descifrando Los Secretos de la Mente del Consumidor - Tomo 1 by Castillo, Henry

Neuromarketing: Descifrando Los Secretos de la Mente del Consumidor - Tomo 1

by Henry Castillo
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Book cover type: Paperback
  • ISBN13: 9798320204390
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 358
  • Original Price: USD 37.9
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Experimental Psychology

"Neuromarketing: Descifrando los Secretos de la Mente del Consumidor" es una obra magistral que aborda con profundidad y rigurosidad científica los intrincados mecanismos que gobiernan el comportamiento del consumidor. Desde una introducción que sitúa al lector en el fascinante mundo del neuromarketing hasta la exploración detallada de las bases cerebrales, decisiones emocionales y la evolución filogenética que ha moldeado al consumidor, cada capítulo ofrece una perspectiva única respaldada por las últimas investigaciones en neurociencia cognitiva y afectiva.
La obra alcanza su punto culminante al desvelar los secretos de la mente femenina y su conexión con el consumo, proporcionando una comprensión integral de las complejidades del mercado. Además, al sumergirse en los laboratorios de neurociencia aplicados y explorar técnicas no tecnológicas para la investigación neuromarketing, el libro brinda una visión equilibrada y accesible, estableciendo un puente entre la vanguardia tecnológica y métodos tradicionales. En conclusión, esta obra maestra ofrece una guía exhaustiva y actualizada para profesionales del marketing, investigadores y entusiastas que buscan descifrar los enigmas más profundos de la mente del consumidor en el dinámico y competitivo mundo del neuromarketing.

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