Name: Neuromarketing for Dummies
Brand: For Dummies
SKU: 9781118518588
Price: 1365.0 INR
Availability: InStock

Neuromarketing for Dummies

by Stephen J. Genco

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ISBN13: 9781118518588
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: August 6, 2013
Pages: 408
Original Price: USD 22.99
Language: English
Edition: N/A
Item Weight: 599 grams
BISAC Subject(s): Marketing / Research

About The Book

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:

How neuromarketing works
Insights from the latest neuromarketing research
How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
Practical techniques to help your customers develop bonds with your products and services
The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

About The Author

Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.

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