New Public Diplomacy in the 21st Century: A Comparative Study of Policy and Practice

Name: New Public Diplomacy in the 21st Century: A Comparative Study of Policy and Practice
Brand: Taylor & Francis
SKU: 9781138789371
Price: 4898.0 INR
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by James Pamment

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ISBN13: 9781138789371
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: February 27, 2014
Pages: 184
Original Price: GBP 58.99
Language: English
Edition: N/A
Item Weight: 386 grams
BISAC Subject(s): International Relations / Diplomacy and Political Freedom

About The Book

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century.

The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry 'gatekeeper' structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts.

The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns.

This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.

About The Author

James Pamment is lecturer and researcher at Karlstad University and Uppsala University, Sweden, and has a PhD in Media and Communication Studies. From 2013, he will be a Postdoctoral Fellow at the University of Texas at Austin.

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