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New Technologies and Branding by Philippe Sachetti

New Technologies and Branding

by Philippe Sachetti
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Book cover type: Hardcover
  • ISBN13: 9781786301970
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley-Iste
  • Publisher Imprint: Wiley-Iste
  • Publication Date:
  • Pages: 214
  • Original Price: USD 177.95
  • Language: English
  • Edition: N/A
  • Item Weight: 240 grams
  • BISAC Subject(s): Small Business

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

Philippe Sachetti, Associate Director.

Thibaud Zuppinger, Strategic Planner.

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