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Next-Gen Banking: Customer Intelligence as a Strategic Differentiator

by Kirti Wanjale , Aditya Wanjale
Save 12% Save 12%
Current price ₹4,230.00
Original price ₹4,832.00
Original price ₹4,832.00
Original price ₹4,832.00
(-12%)
₹4,230.00
Current price ₹4,230.00

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Book cover type: Paperback
  • ISBN13: 9786208444549
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 38.19
  • Language: English
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): General

In the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take centre stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review, navigating the complexities of this symbiotic relationship and unravelling its multifaceted impact on the broader business ecosystem.

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