Next: Leading Through the New Realities

Name: Next: Leading Through the New Realities
Brand: Whitefox Publishing
SKU: 9781918191677
Price: 1226.0 INR
Availability: InStock

by Alain Bejjani

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ISBN13: 9781918191677
Binding: Paperback
Subject: N/A
Publisher: Whitefox Publishing
Publisher Imprint: Whitefox Publishing
Publication Date: June 4, 2026
Pages: 260
Original Price: GBP 12.99
Language: English
Edition: N/A
Item Weight: 368 grams
BISAC Subject(s): Business

About The Book

Leadership used to be tested by one crisis at a time. Today it is tested by four at once: volatility, AI disruption, talentism and the sustainability imperative. Most books tackle them separately. NEXT shows you how to navigate all four simultaneously.

Drawing on decades leading a major multinational across 17 countries and 110 nationalities, Alain Bejjani distils hard-won experience into principles both timeless and urgently relevant: how to build trust when everything shifts, how to execute boldly while staying adaptable, how to develop talent in an AI-augmented world and how to create value that outlasts the next disruption.

Bejjani's leadership was forged in conditions most books ignore: Lebanon's civil war, political upheaval, a global pandemic, digital transformation. What emerges is not leadership theory, but leadership as it's actually practised - in volatile markets, across cultures, under pressure, in real time.

The old rules no longer apply. What comes next is up to you.

About The Author

Bejjani, Alain: - Alain Bejjani is a business leader, investor, and author of NEXT: Leading Through the New Realities, a book that explores how organizations can navigate uncertainty, disruption, and rapid change.With over two decades of experience across the Middle East, North Africa, and South Asia, Alain is best known for his tenure as CEO of Majid Al Futtaim, where he led large-scale transformation and growth across multiple sectors. His work focuses on leadership, governance, innovation, and building resilient organizations in complex environments.Drawing on his experience leading at scale, Alain offers a practical perspective on digital transformation, sustainability, and disciplined decision-making under pressure. His writing centers on how leaders can create long-term value while developing teams capable of adapting to constant change.Beyond his corporate career, Alain is active in global economic and policy discussions and is an investor and mentor to emerging entrepreneurs, including through his role on Shark Tank Lebanon.

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