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Next Now: Trends for the Future

by Marian Salzman , Ira Matathia
Save 69% Save 69%
Current price ₹1,102.00
Original price ₹3,553.00
Original price ₹3,553.00
Original price ₹3,553.00
(-69%)
₹1,102.00
Current price ₹1,102.00

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Book cover type: Hardcover
  • ISBN13: 9781403975645
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Future Studies

About the Book Leading trendspotters Salzman & Matathia take a look at future consumer trends. Based on extensive research & interviews, this book covers a wide range of subjects & industries.

Marian Salzman is one of the world's leading trendspotters. She is executive vice-president of advertising giant JWT. Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. Marian and Ira have co-authored the books "Next: Trends for the Near Future," "Buzz: Harness the Power of Influence and Create Demand," and "The Future of Men."

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