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Next Now: Trends for the Future by Marian Salzman

Next Now: Trends for the Future

by Marian Salzman
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Book cover type: Paperback
  • ISBN13: 9780230600010
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 307
  • Original Price: GBP 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 427 grams
  • BISAC Subject(s): Future Studies

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

Matathia, Ira: - Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. He co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.

Salzman, Marian: -

Marian Salzman is one of the world's leading trendspotters. She is executive vice-president of advertising giant JWT. Salzman co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.

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