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#1 Amazon Best Seller - ALL BUSINESS (2015 Edition)
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TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)
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Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
How does the dramatic decline of golf explain the boom in sales of music on vinyl? What can the world's most exclusive restaurants teach you about the future of consumption? What cultural trend unites a transgender six year old, a Somali supermodel, and a Canadian Prime Minister?
The answers to these questions may not be all that obvious. And that's exactly the point.
Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
In this sixth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.
Trends featured in this year's report include: E-mpulse Buying, Strategic Downgrading, Optimistic Aging, B2Beyond, Personality Mapping, Branded Utility, Mainstream Multiculturalism, Earned Consumption, Anti-Stereotyping, Virtual Empathy, Data Overflow, Heroic Design, Insourced Incubation, Automated Adulthood, and Obsessive Productivity.
Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2015, providing an honest assessment of what came true, what was a dud, and why it matters.
In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
Bhargava, Rohit: - Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of five best selling books on topics as wide ranging as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in 27 countries and is regularly quoted in media outlets including The New York Times, Harvard Business Review, and NPR.
