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Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management

by Jay S. Mendell
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Current price ₹9,544.00
Original price ₹11,453.00
Original price ₹11,453.00
Original price ₹11,453.00
(-17%)
₹9,544.00
Current price ₹9,544.00

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Book cover type: Hardcover
  • ISBN13: 9780899300665
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Greenwood Press
  • Publisher Imprint: Greenwood Press
  • Publication Date:
  • Pages: 222
  • Original Price: GBP 75.0
  • Language: English
  • Edition: N/A
  • Item Weight: 503 grams
  • BISAC Subject(s): Decision-Making & Problem Solving

Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.

ndell /f Jay /i S. /r ed.

solano /f F. /i John /r assoc. ed.

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