O concerto ao vivo como garantia de sucesso

Name: O concerto ao vivo como garantia de sucesso
Brand: Edicoes Nosso Conhecimento
SKU: 9786630001907
Price: 10273.0 INR
Availability: InStock

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ISBN13: 9786630001907
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: May 31, 2026
Pages: 244
Original Price: GBP 81.0
Language: Portuguese
Edition: N/A
Item Weight: 332 grams
BISAC Subject(s): General

About The Book

Embora a Internet tenha facilitado significativamente o consumo de m�sica e o tenha tornado mais acess�vel, a import�ncia dos concertos ao vivo para o consumidor tem vindo a aumentar cada vez mais. Curiosamente, verifica-se uma utiliza��o cada vez maior dos meios de comunica��o nos concertos. No entanto, ao assistirem a concertos, os consumidores de m�sica optam precisamente por n�o recorrer � media��o medi�tica do artista. Apesar disso, no concerto deparam-se com uma variedade de meios de comunica��o que contribuem massivamente para a transmiss�o do concerto. Por esta raz�o, coloca-se a quest�o de saber por que raz�o as pessoas assistem a concertos ao vivo. Para compreender os motivos, foram realizadas entrevistas centradas no problema com frequentadores de concertos de m�sica popular. A an�lise revelou que as raz�es para assistir a um concerto residem em v�rios n�veis, que est�o interligados. O concerto ao vivo � conscientemente considerado por todos os inquiridos como o oposto de uma transmiss�o medi�tica, da� resultando o seu valor acrescentado. Mesmo que hoje em dia existam in�meras ofertas medi�ticas para vivenciar um artista, ainda n�o existe nenhuma oferta que re�na as mesmas caracter�sticas que o concerto ao vivo.

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