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Odzież skateboardowa DDR by Develli, Sebastiano

Odzież skateboardowa DDR

by Sebastiano Develli , Simon Ljuljdjuraj , Elias Markart
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Book cover type: Paperback
  • ISBN13: 9786202488846
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 34.71
  • Language: Polish
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): General

W ramach niniejszej pracy opracowano projekt graficzny dla marki zakorzenionej w historii, aby stworzyc z niej mit. Wybrano NRD jako miejsce i okres, aby zbadac grafikę i kulturę oraz opracowac mit i powiązaną z nim markę. W celu wizualnej realizacji koncepcji projektu wybrano identyfikację wizualną, kampanię reklamową i film wizerunkowy. Aby lepiej zrozumiec kontekst sytuacyjny, przeprowadzono badania na temat identyfikacji wizualnej, kampanii reklamowej i filmu wizerunkowego, a ich wyniki stanowily teoretyczne podstawy dla gl�wnej idei i koncepcji kreatywnej. Gl�wną myślą przewodnią pracy jest "drugie spojrzenie", metoda budowania lojalności klient�w. "Drugie spojrzenie" wychodzi od ludzkiej ciekawości, kt�ra tworzy silniejszą więź z tym, co odkryte, dzięki czemu marka funkcjonuje jako obiekt, kt�ry należy odkryc lub znaleźc. Rozważania te zostaly zintegrowane z identyfikacją wizualną, kampanią reklamową i filmem wizerunkowym, aby przekazac ideę przewodnią we wszystkich kanalach komunikacji marki.

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