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Öffentlichkeitsarbeit von politischen Parteien by Peetz, Gerold

Öffentlichkeitsarbeit von politischen Parteien

by Gerold Peetz
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Book cover type: Paperback
  • ISBN13: 9783656240327
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2001 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,7, Universität Leipzig (Institut für Kommunikations- und Medienwissenschaft), Veranstaltung: PR in der BRD, Sprache: Deutsch, Abstract: Er definierte in seiner Schrift die PR als eine Kunst, durch Sprache, Schrift, beispielhafte Handlungen oder sichtbare Symbole die öffentliche Meinung für Produkte oder Dienstleistungen günstig zu stimmen. Durchsetzen konnte sich der Begriff in Deutschland erst nach dem 2. Weltkrieg im Rahmen der Einflussnahme anglophoner Begrifflichkeiten. Aber auch dieser Begriff erlebte Versuche der Eindeutschung, beispielsweise versuchte dies "Die Zeit" 1951 mit einem Preisausschreiben. Damals gab es keinen ersten Preis, da kein Begriff gefunden wurde, der kurz, eingängig und ohne weitere Erläuterungen gültig war. Trotz 1522 Zuschriften wurde als relativ bester Begriff "Kontaktpflege" gekürt. Desweiteren wird interne und externe Öffentlichkeitsarbeit verschiedener Parteien behandelt.

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