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Ogni pagina è la prima: La comunicazione tecnica al tempo del web: un nuovo approccio alla redazione modulare by Mark Baker, Gianni Angelini

Ogni pagina è la prima: La comunicazione tecnica al tempo del web: un nuovo approccio alla redazione modulare

by Mark Baker , Gianni Angelini
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Book cover type: Paperback
  • ISBN13: 9781937434601
  • Binding: Paperback
  • Subject: N/A
  • Publisher: XML Press
  • Publisher Imprint: XML Press
  • Publication Date:
  • Pages: 298
  • Original Price: USD 29.95
  • Language: Italian
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Documentation & Technical Writing

Il web cambia il modo in cui usiamo i contenuti, non solo quelli presenti sul web, ma i contenuti in generale. Se i vostri contenuti non sono facili da trovare e utilizzabili velocemente, il lettore se ne andrà praticamente all'istante. Siamo tutti figli del web e, quando abbiamo a che fare con le informazioni, inclusa la documentazione dei prodotti, cerchiamo il campo di ricerca e ci aspettiamo che ogni ricerca funzioni come Google. Non c'è più primo o ultimo, prima o dopo, su o giù ogni pagina è la prima.

Per i comunicatori tecnici, questa situazione di "ogni pagina è la prima" costituisce una grande sfida: come possiamo documentare un prodotto di ampia portata e complessità usando solo moduli di informazione, e come possiamo mettere il lettore in grado di trovare e navigare con efficienza contenuti scritti in maniera modulare?

In questo libro innovativo, Mark Baker spinge lo sguardo oltre i soliti consigli su come scrivere per il web e oltre la concezione della scrittura modulare intesa semplicemente come un mezzo per perseguire efficienza e riutilizzo, al fine di esplorare dal vero il modo in cui il lettore usa le informazioni nell'epoca del web e per elaborare un metodo di pianificazione, creazione, gestione e strutturazione della documentazione modulare che sia veramente efficace per tale lettore.

Angelini, Gianni: - Gianni Angelini è un comunicatore tecnico nel campo della documentazione per software. È laureato in Lettere classiche ed è stato sviluppatore di siti web. Ha fatto parte del Direttivo di COM&TEC(Associazione italiana per la comunicazione tecnica). Ha pubblicato "Il comunicatore tecnico. Guida pratica alla professione" (FrancoAngeli, 2014).

Baker, Mark: - Mark Baker è un veterano della comunicazione tecnica con venticinque anni di esperienza alle spalle, specializzato nella creazione di contenuti orientati all'azione e modulari e nella progettazione e realizzazione di sistemi di redazione strutturata. Tiene anche molte conferenze sulla comunicazione tecnica e la redazione strutturata e scrive su diverse riviste del settore. Mark è Presidente e Principal Consultant per Analecta Communications, Inc. ad Ottawa, Canada. Il suo blog EveryPageisPageOne è fondato sull'idea che, nel contesto del web, ogni pagina è la prima.

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