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Omnicanalidad para el cliente by Pablo Cartea

Omnicanalidad para el cliente

by Pablo Cartea
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Book cover type: Paperback
  • ISBN13: 9786139439089
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 33.52
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Production & Operations Management

En un mundo en constante cambio, los negocios se deben centrar en buscar dar una mejor experiencia de compra a los clientes. En este contexto la Omnicanalidad juega un rol fundamental en el Mind-Set necesario para tener exito en el mundo de los negocios que viene.Despues de mas de 20 años de experiencia empresarial en empresas de Consumo Masivo (CPG - FMCG), Retail y Comercio Internacional, el autor captura conceptos claves mandatorios para el escenario de juego en el día de hoy y los días por venir. Este libro aborda los conceptos primordiales necesarios para llevar adelante el concepto de Omnicanalidad como un movimiento y plán estratégico. El futuro de los negocias está entre nosotros y se llama Omnicanalidad.

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