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Omnichannel by Omaima Moqaddem

Omnichannel

by Omaima Moqaddem
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Book cover type: Paperback
  • ISBN13: 9786208683023
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 112
  • Original Price: USD 72.0
  • Language: German
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): General

Im Zeitalter der digitalen Transformation analysiert dieses Buch den Omnichannel, eine integrierte Strategie, die physische und digitale Kan�le kombiniert, um ein nahtloses und personalisiertes Kundenerlebnis zu bieten. Diese Transformation, die durch neue Technologien und Verbrauchererwartungen vorangetrieben wird, definiert Gesch�ftsmodelle und Gesch�ftspraktiken neu. Das Buch ist in drei Kapitel gegliedert und untersucht die historischen Grundlagen des Omnichannels, die technologischen und organisatorischen Herausforderungen bei seiner Einf�hrung und seine Rolle bei der Neuerfindung des Kundenerlebnisses. Es untersucht die Auswirkungen der Digitalisierung auf das Kaufverhalten, das Potenzial aufstrebender Technologien wie k�nstliche Intelligenz und Big Data sowie Strategien zur Harmonisierung der Vertriebskan�le. Durch die Verkn�pfung von theoretischen Analysen und praktischen Fallbeispielen beleuchtet es die Herausforderungen, Best Practices und Chancen, die sich durch Omnichannel als Hebel f�r Differenzierung und nachhaltiges Wachstum in einem sich st�ndig ver�ndernden Gesch�ftsumfeld ergeben.

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