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Omnichannel by Omaima Moqaddem

Omnichannel

by Omaima Moqaddem
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Book cover type: Paperback
  • ISBN13: 9786208683177
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 108
  • Original Price: USD 72.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): General

Nell'era della trasformazione digitale, questo libro analizza l'omnichannel, una strategia integrata che combina canali fisici e digitali per offrire un'esperienza fluida e personalizzata ai clienti. Questa trasformazione, guidata dalle nuove tecnologie e dalle aspettative dei consumatori, sta ridefinendo i modelli di business e le pratiche commerciali. Suddiviso in tre capitoli, il libro esamina le basi storiche dell'omnicanalit�, le sfide tecnologiche e organizzative della sua adozione e il suo ruolo nel reinventare la customer experience. Esplora l'impatto della digitalizzazione sul comportamento d'acquisto, il potenziale delle tecnologie emergenti come l'intelligenza artificiale e i dati massivi e le strategie per armonizzare i canali di distribuzione. Combinando analisi teorica e casi di studio, mette in luce le sfide, le best practice e le opportunit� offerte dall'omnichannel come leva per la differenziazione e la crescita sostenibile in un ambiente commerciale in costante evoluzione.

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