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Omnichannel by Omaima Moqaddem

Omnichannel

by Omaima Moqaddem
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₹6,473.00
₹7,056.00
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₹6,473.00
₹6,473.00

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Book cover type: Paperback
  • ISBN13: 9786208683184
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 108
  • Original Price: USD 72.0
  • Language: Polish
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): General

W dobie transformacji cyfrowej, niniejsza książka analizuje omnichannel, zintegrowaną strategię lączącą kanaly fizyczne i cyfrowe w celu zapewnienia plynnego, spersonalizowanego doświadczenia klienta. Transformacja ta, napędzana przez nowe technologie i oczekiwania konsument�w, redefiniuje modele biznesowe i praktyki handlowe. Podzielona na trzy rozdzialy książka analizuje historyczne podstawy omnichannel, technologiczne i organizacyjne wyzwania związane z jego przyjęciem oraz jego rolę w odkrywaniu na nowo doświadczenia klienta. Analizuje wplyw cyfryzacji na zachowania zakupowe, potencjal nowych technologii, takich jak sztuczna inteligencja i ogromne ilości danych, a także strategie harmonizacji kanal�w dystrybucji. Lącząc analizę teoretyczną i studia przypadk�w, podkreśla wyzwania, najlepsze praktyki i możliwości oferowane przez omnichannel jako dźwignię r�żnicowania i zr�wnoważonego wzrostu w stale zmieniającym się środowisku handlowym.

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