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On Message: Communicating the Campaign

by Pippa Norris , John Curtice , David Sanders
Save 17% Save 17%
Current price ₹13,660.00
Original price ₹16,392.00
Original price ₹16,392.00
Original price ₹16,392.00
(-17%)
₹13,660.00
Current price ₹13,660.00

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Book cover type: Paperback
  • ISBN13: 9780761960744
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications UK
  • Publisher Imprint: Sage Publications UK
  • Publication Date:
  • Pages: 224
  • Original Price: USD 134.0
  • Language: English
  • Edition: N/A
  • Item Weight: 345 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.

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