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On Message: Television Advertising by the Presidential Candidates in Election 2008

by E. D. Dover
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Current price ₹13,970.00
Original price ₹16,764.00
Original price ₹16,764.00
Original price ₹16,764.00
(-17%)
₹13,970.00
Current price ₹13,970.00

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Book cover type: Hardcover
  • ISBN13: 9780739147900
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 278
  • Original Price: GBP 110.0
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.

E. D. Dover is professor of political science, public policy and administration at Western Oregon University.

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