On the Relationship Between Language, Culture, Perception, and Built Environment
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Language, as one of the semiotic systems, encounters culture on the one hand, and has interrelationship with the people who live in that lingo-society on the other. According to several scientific experiments "Language" and "Environmental Perception Process" are also shaping a unique phenomenon. So one can say that language can be considered as one of the most important tools/processes by which people can understand or communicate with the constructed environment. Accordingly, one of the methods that can be used for perceiving the depth of people's culture and beliefs is to refer to their language in a framework of cultural semiotics. Sapir-Whorf hypothesis and some other theories have demonstrated the mutual relationship between language and people perception. Therefore, it can be argued that every language provides a framework for thinking and experience. In this day and age, if we want to achieve the sustainable environment, we must know more and more about man's perception and factors involved. Language and words are among these factors. In this book we want to show this interrelationship and explain how it works. To achieve this purpose, first, the relationship between language, culture, perception and built environment and also some rationalists' views will be studied. Then we will discuss the signs and culture, especially in the philosophy of structuralism and post-structuralism. Finally, in the second part, five semantic fields in Persian language will be reviewed as case studies: 'space and place', 'communal living spaces', 'connectional spaces', 'artificial green spaces' and 'residential spaces'.
Nasser Barati M.A., University of Tehran, Faculty of Fine Arts, Iran Ph.D., Heriot-Watt University, Edinburgh College of Art, U.K. Nasser Barati is an academic member of Urban Planning, Faculty of Architecture and Urbanism, International University of Qazvin since 2001. His research interests chiefly involve identity, culture, public spaces, holistic worldview and the relationship between language and thought in designing and planning; and he has written several articles about these issues. He also has worked on about seventeen guidelines on city planning and now he is working on city development strategy plan for Qazvin city. Farzad Zarringhalam Farzad Zarringhalam was born in 1988. He received his Master's degree in Urban Design from International University of Qazvin and his Bachelor's degree in Urbanism from Ferdowsi University of Mashhad (Faculty of Urbanism and Architecture). His research interests mainly include sustainable cultural design, the relationship between language and built environment, semiotics and its uses in designing and environmental psychology. He is also interested in how theories such as environmental psychology can be changed into environmental semiotics.
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