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One Insane Idea: Fifteen ideation techniques to spark breakthrough business ideas

by Singhal Apoorv
Save 35% Save 35%
Current price ₹455.00
Original price ₹699.00
Original price ₹699.00
Original price ₹699.00
(-35%)
₹455.00
Current price ₹455.00

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Book cover type: Hardcover
  • ISBN13: 9780143478614
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: PRH India Local Print
  • Publisher Imprint: Penguin Business
  • Publication Date:
  • Pages: 300
  • Original Price: INR 699.0
  • Language: English
  • Edition: N/A
  • Item Weight: 410 grams
  • BISAC Subject(s): Creativity

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.

Apoorv has worked for 12 years as an innovator, founder and investor, leading business teams in Godrej, PwC, Shiprocket (and his own startup). He has also been an instructor in Design Thinking & Innovation.

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