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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

by Curtis P. Haugtvedt , Karen A. Machleit , Richard Yalch
Save 17% Save 17%
Current price ₹14,410.00
Original price ₹17,292.00
Original price ₹17,292.00
Original price ₹17,292.00
(-17%)
₹14,410.00
Current price ₹14,410.00

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Book cover type: Paperback
  • ISBN13: 9780805851557
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Psychology Press
  • Publisher Imprint: Psychology Press
  • Publication Date:
  • Pages: 574
  • Original Price: USD 140.0
  • Language: English
  • Edition: 1
  • Item Weight: 767 grams
  • BISAC Subject(s): Social Psychology

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard

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