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Online-Marketing Von Rundfunkmedien: Dimensionen Und Perspektiven Für Radio Und TV Im World Wide Web by Jochen A. Siegle

Online-Marketing Von Rundfunkmedien: Dimensionen Und Perspektiven Für Radio Und TV Im World Wide Web

by Jochen A. Siegle
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Book cover type: Paperback
  • ISBN13: 9783824442836
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 168
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 1998
  • Item Weight: 232 grams
  • BISAC Subject(s): Economics / General

Als vor einigen Jahren das World Wide Web (WWW) in ersten Ans�tzen erkennbar wurde, fragte ich unseren damaligen Webmaster, was eigentlich dieses WWW sein soll. Er antwortete daraufhin sinngem� "WWW ist wie Fernsehen - es stehen �ffent- lich Unmengen an Informationen bereit, die sich jedermann nach Bedarf ansehen kann, die einzelnen Server haben dabei eine �hnliche Funktion wie Fernsehkan�le." Auch wenn diese Metapher ein wenig hinkt, da beim Fernsehen z.B. keine Navigationspfade von Kanal zu Kanal vorhanden sind, so zeugte dieser Erkl�rungsversuch doch von un- geahnter Voraussicht. Nach Radio und Fernsehen ist das WWW zum weiteren Bet�tigungsfeld von Rund- funkanstalten geworden, auf dem Informationen und Unterhaltung verbreitet werden. Die Web-Auftritte der Rundfunkanstalten sind durchweg aufwendig und professionell. Insbesondere bei der Nutzung multimedialer Elemente auf WWW-Seiten sind die Rundfunkanstalten im Vergleich zu anderen Anbietern weit vorne dabei. So wurde auch ernsthaft seitens der �ffentlich-rechtlichen Rundfunkanstalten vorgeschlagen, die Rundfunkgeb�hren auch auf die Nutzung des WWW auszudehnen, was - gl�cklicher Weise - von der Politik jedoch bislang abgelehnt wird. Die Hintert�r steht jedoch of- fen, da insbesondere rur private Haushalte sogenannte Web-TV -Ger�te, die eine Kom- bination aus WWW-Technologie und Fernsehen darstellen, vor der Markteinruhrung stehen.

Dipl.-Verw.Wiss. Jochen A. Siegle studierte Rechtswissenschaften und Verwaltungswissenschaften mit Schwerpunkt Informationsmanagement/Internationale Beziehungen an der Universität Konstanz. Bis Ende 1997 war er Chefredakteur beim SDR 3 CLUB-Magazin Wilder Süden; heute arbeitet er als freier Journalist und Autor in Stuttgart.

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