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Online-Shops: Status Quo und Zukunft by Freitag Et Al, Christian

Online-Shops: Status Quo und Zukunft

by Christian Freitag Et Al
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Book cover type: Paperback
  • ISBN13: 9783638929301
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 68
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,7, Universität der Bundeswehr München, Neubiberg (Professur für Wissensmanagement), Veranstaltung: Social Commerce im Web 2.0, Sprache: Deutsch, Abstract: Die Technologie des Internets hat zu einer vernetzten Welt geführt. Durch das Aufeinandertreffen von Web-Technologien und Web-Anwendungen mit wirtschaftlichen Interessen ist vor einigen Jahren das E-Commerce entstanden. Wichtige Vertreter des elektronischen Handels sind beispielsweise amazon.com, ebay.com oder etwa die Seiten gro er Online-Versandhäuser wie otto.de oder neckermann.de. In der aktuellen Diskussion kann man oftmals die Meinung wieder finden, dass sich der E-Commerce im Wandel zum Social Commerce befindet. Zielsetzung dieser Seminararbeit ist es, eine aktuelle Bestandsaufnahme dieser derzeitigen Entwicklung vorzunehmen und in einem betriebwirtschaftlichen Zusammenhang zu bringen. Als Grundlage dient dabei die Orientierung am Geschäftsmodell eines Online-Shops. Ausgehend von der Erklärung des Web 2.0-Begriffes und den damit verbundenen neuen Funktionen innerhalb des Webs sollen diese Erkenntnisse auf Online-Shops übertragen werden. Insbesondere die Elemente des Social Shopping und deren Anwendbarkeit auf das Geschäftsmodell eines Online-Shops werden von Bedeutung sein. Bei der ökonomischen Betrachtung von Online-Shops wird neben der Charakterisierung von Online-Shops 2.0 auch eine Erläuterung der Umsetzungsmöglichkeiten für das Geschäftsmodell Online-Shop vorgenommen. Zudem werden die bereits bekannten Bausteine und Funktionen von Shopsystemen aufgezeigt und eine Einordnung der neuen Funktionalitäten des Social Shopping in die Shopsysteme vorgenommen. Die daran anschlie enden Beispiele spreadshirt.net und etsy.com sollen den Status quo der Online-Shops 2.0 im Web 2.0 exemplarisch wiedergeben. Der letzte Teil widmet sich den Herausforderungen und erkennbaren Trends, die aus den Neuerungen

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