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Open Innovation in Familienunternehmen: Welche Praktiken eignen sich besonders gut für Großfamilienunternehmen? by Anonym

Open Innovation in Familienunternehmen: Welche Praktiken eignen sich besonders gut für Großfamilienunternehmen?

by Anonym
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Book cover type: Paperback
  • ISBN13: 9783346390318
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 66
  • Original Price: USD 60.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 96 grams
  • BISAC Subject(s): Management

Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Leopold-Franzens-Universität Innsbruck, Sprache: Deutsch, Abstract: Das Ziel dieser Bachelorarbeit ist es, anhand eines Familienunternehmens herauszufinden, wie sich Gro familienunternehmen in Hinblick auf Open Innovation verhalten. Des Weiteren soll herausgefunden werden, welche Vorgehensweisen sich bei Gro familienunternehmen eignen, um die Risiken eines offenen Innovationsansatzes zu minimieren. Abgesehen davon wird untersucht, welche Strukturen innerhalb eines Gro familienunternehmens eine offene Innovationsgenerierung begünstigen und welche Open Innovation Praktiken besonders gut für Gro familienunternehmen geeignet sind. Aufgrund des steigenden Wettbewerbsdrucks durch Globalisierung und erhöhten Innovationsdruck durch kürzere Produktlebenszyklen, bei gleichzeitig eskalierenden Forschungs- und Entwicklungskosten haben Unternehmen immer grö ere Probleme Innovationen zu generieren. Deshalb sind gro e wie kleine Unternehmen heutzutage zunehmend gezwungen, neue Wege zur Innovationsgenerierung zu gehen. Ein neuer Ansatz, der zunächst nur von gro en multinationalen Unternehmen in Betracht gezogen wurde, scheint die Lösung für dieses Innovationsdilemma zu sein. Dieser neue Ansatz der Open Innovation zielt darauf ab, den unternehmensinternen Innovationsprozess zu öffnen, um durch aktive strategische Nutzung der Au enwelt, das interne Innovationspotential zu steigern.

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