As the global marketplace continues to evolve, traditional innovation models are being replaced by more collaborative and inclusive approaches that allow businesses to stay competitive. Open innovation, which integrates both internal and external ideas, has become a critical strategy for driving performance, improving efficiency, and sustaining long-term growth. By embracing partnerships and knowledge sharing, organizations can access diverse perspectives and resources, fostering innovation in ways that were not possible with closed systems. This shift in innovation strategies is helping companies adapt to rapid changes and navigate challenges in an increasingly interconnected world. Open Innovation Strategies for Effective Competitive Advantage provides a thorough examination of open innovation strategies and their impact on competitive advantage across various industries. It bridges the gap between theory and practice by offering insights into the successful implementation of open innovation in different organizational contexts. Covering topics such as collaborative innovation networks, digital transformation, and knowledge sharing, this book is an excellence resource for scholars, researchers, students, industry professionals, business strategists, policy makers, and more.
Marco-Lajara, Bartolomé: - Bartolomé Marco-Lajara (PhD) is Professor at the University of Alicante. His research interests are strategic management and tourism management. He is the author of several books, book chapters and international articles related to the areas above mentioned. He is a member of the Tourism Research Institute at the University of Alicante since its foundation and the main researcher of the European project 'Next Tourism Generation Alliance' at his University, as well as of the public competitive project for the creation of the Tourist Observatory of the Valencian Community (Spain). He has taken part in others public and private projects, such as the development of the strategic plan of the Alicante province for the period 2010-2020. He is the Head of the Department of Management at the University of Alicante, and previously was the Assistant Dean of the Economics Faculty for the Business Degree.
Martínez-Falcó, Javier: - Javier Martínez Falcó (PhD) is Assistant Professor at the Management Department of the University of Alicante and Research Fellow at Stellenbosch University. In the field of research, he focuses his interest in the wine business, specifically in the areas of wine tourism and wineries' intellectual capital, on which he has written hundreds of publications in the form of articles, book chapters and contributions to conferences. He has also participated in several national and international research projects, being lecturer of Strategic Management in the economics and business degrees of the University of Alicante.
Sánchez-García, Eduardo: - Eduardo Sánchez García works as Teaching and Research Staff (PDI) in the Department of Business Organisation at the University of Alicante, as an Assistant (LOU). He holds a PhD with international mention in the area of Business, Economics and Society. His research is in the field of strategic business management, specifically in the analysis of industrial agglomeration in territorial clusters, and its effect on the social capital, absorptive capacity and innovative performance of companies. In addition, he has carried out several works in collaboration with other researchers specialised in the study of industrial districts and entrepreneurial capabilities. He is a member of the research group "Strategic Management, Knowledge and Innovation in a Global Economy (DECI-GLOBAL)". He has published several articles in indexed journals, as well as several book chapters, and has made numerous presentations at national and international scientific conferences. In relation to teaching, he teaches the subject of Strategic Management of the Company in the Degree in Business Administration and Management, and the double degrees in TADE, DADE and I2ADE.
