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Optimale Zeitpunkte Für Preisänderungen by Christoph Mura

Optimale Zeitpunkte Für Preisänderungen

by Christoph Mura
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Book cover type: Paperback
  • ISBN13: 9783409160049
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 272
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1990
  • Item Weight: 477 grams
  • BISAC Subject(s): Economics / General

In der Literatur zur Preistheorie finden sich zwei methodisch unterschiedliche Ans1Hze, den in einer Planungssituation zieladaquaten Preis - bei simultaner Betrachtung mehrerer Perioden: die zieladaquaten Preis- zu bestimmen. 1m einen Falle wird der Planungszeitraum in aquidistante Perioden unterteilt. Nur jeweils am Anfang einer Periode ist eine Preisanderung moglich. Die oko- nomischen Parameter des Planungsmodells beziehen sich in ihrer quantitativen Auspragung jeweils auf eine Teilperiode (diskontinuierliche Analyse oder zeit- raumbezogene Betrachtung). 1m anderen Falle werden sowohl die Variablen als auch die okonomischen Parameter als Funktionen der Zeit aufgefaBt. Die Werte sind jeweils zeitpunktbezogen (kontinuierliche Analyse oder zeitpunktbezogene Betrachtung). 1m Rahmen der erstgenannten Methode miissen die Zeitpunkte, zu denen Preisanderungen moglich sind, vorab festgelegt werden. 1m Hinblick auf die Zielsetzung geschieht diese Festlegung mithin 'willkiirlich'. Die zeitliche Gestaltung der Preispolitik kann folglich im Rahmen derartiger Modelle nicht optimiert werden. 1m Rahmen der kontinuierlichen Analyse werden zeitabhangige kontinu- ierliche Preisfunktionen - und keine zu bestimmten Zeitpunkten zu setzenden Preise - bestimmt. Die Frage nach dem im Hinblick auf das vorgegebene Ziel richtigen Zeitpunkt oder den richtigen Zeitpunkten einer Preisanderung bleibt hier unbeantwortet. In der vorliegenden Arbeit hat sich der Verfasser das Ziel gesetzt, die preispolitische Fragestellung urn den Aspekt einer variablen und damit optimier- baren zeitlichen Gestaltung der Preispolitik eines Unternehmens zu erweitern.

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