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Optimisation pour les moteurs de recherche (SEO) 2016 by Mohammad Tahan, Jayson DeMers, John Rampton

Optimisation pour les moteurs de recherche (SEO) 2016

by Mohammad Tahan , Jayson DeMers , John Rampton
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Book cover type: Paperback
  • ISBN13: 9786209672200
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 38.19
  • Language: French
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Internet / General

Qu'est-ce que l'optimisation pour les moteurs de recherche (SEO) ? Le SEO est une discipline marketing qui vise � am�liorer la visibilit� dans les r�sultats naturels (non payants) des moteurs de recherche. Le SEO englobe � la fois les �l�ments techniques et cr�atifs n�cessaires pour am�liorer le classement, g�n�rer du trafic et accro�tre la notori�t� dans les moteurs de recherche. Le SEO comporte de nombreux aspects, depuis les mots utilis�s sur votre page jusqu'� la mani�re dont d'autres sites renvoient vers vous sur le web. Parfois, le SEO consiste simplement � s'assurer que votre site est structur� de mani�re � �tre compris par les moteurs de recherche. Le SEO ne consiste pas seulement � cr�er des sites web adapt�s aux moteurs de recherche. Il s'agit �galement d'am�liorer votre site pour les utilisateurs. Ce guide a pour but de d�crire tous les aspects du SEO, depuis la recherche des termes et expressions (mots-cl�s) qui g�n�rent du trafic vers votre site web, jusqu'� l'optimisation de votre site pour les moteurs de recherche, en passant par la cr�ation de liens et la promotion de la valeur unique de votre site. Si vous �tes perdu dans tout cela, vous n'�tes pas seul, et nous sommes l� pour vous aider.

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