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Organisationen und die Konstitution von Umwelt by Thoennes, Ann-Kathrin

Organisationen und die Konstitution von Umwelt

by Ann-Kathrin Thoennes
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Book cover type: Paperback
  • ISBN13: 9783640146031
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Methoden und Forschungslogik, Note: 1,3, Otto-Friedrich-Universität Bamberg, Veranstaltung: HS: Die Mesoperspektive in der Publizistik- und Kommunikationswissenschaft, Sprache: Deutsch, Abstract: Existiert Umwelt unabhängig vom Menschen oder ist sie subjektiv bestimmt? Mit dieser Frage beschäftigen sich nicht nur Literaten und Philosophen, sondern auch Organisationstheoretiker wie Karl Weick. Im Unterschied zu vielen anderen Wissenschaftlern geht er davon aus, dass Organisationen und Umwelten nicht unabhängig voneinander existieren. Vielmehr ist für ihn Realität insofern subjektiv bestimmt, als Organisationen sie durch ihre Handlungen selbst konstituieren. Wie das geschieht, soll die vorliegende Arbeit zeigen. In einem ersten Teil werden primäre Aussagen des Werks "Der Proze des Organisierens" von Karl Weick vorgestellt und durch Beispiele veranschaulicht. Aufgrund ihrer zentralen Bedeutung geht es dabei insbesondere um die Begriffe des ökologischen Wandels, der Gestaltung, der Selektion und der Retention. Wie relevant das Thema "Organisationen und die Konstitution von Umwelt" für die Kommunikationswissenschaft, insbesondere aber für den praktischen Journalismus ist, soll im zweiten Teil der Arbeit anhand des Beispiels der kontinuierlichen Fernsehforschung beantwortet werden. Hierbei geht es zunächst um die Methoden der Einschaltquotenmessung, aber auch um die Verwendung der Nutzungsdaten durch die auf dem Markt agierenden Organisationen. Inwiefern der Marktbeitritt des ZDF, die dadurch bedingte zunehmende Konkurrenzsituation und schlie lich die Einführung des dualen Rundfunksystems in Deutschland als ökologischer Wandel im Sinne Weicks bezeichnet werden können und welche Folgen die Veränderungen der Fernsehlandschaft für die Erhebung von und den Umgang mit Einschaltquoten hatten, zeigt ein weiteres Kapitel. Der nächste Abschnitt beschäftigt sich mit Gestaltung im Kontext der kontinuie

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