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Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a

by Celia Bormuth
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Current price ₹6,277.00
Original price ₹7,301.00
Original price ₹7,301.00
Original price ₹7,301.00
(-14%)
₹6,277.00
Current price ₹6,277.00

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Book cover type: Paperback
  • ISBN13: 9783346746061
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 164
  • Original Price: USD 74.5
  • Language: English
  • Edition: N/A
  • Item Weight: 223 grams
  • BISAC Subject(s): General

Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business, governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore, the method of nudges will be taken as an example with a precommitment nudge.

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