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Organizational Design for Marketing Futures

by Roy Hayhurst , Gordon Wills
Save 35% Save 35%
Current price ₹2,988.00
Original price ₹4,596.00
Original price ₹4,596.00
Original price ₹4,596.00
(-35%)
₹2,988.00
Current price ₹2,988.00

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Book cover type: Paperback
  • ISBN13: 9780815370079
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 218
  • Original Price: GBP 35.99
  • Language: English
  • Edition: Reissue Edition
  • Item Weight: 295 grams
  • BISAC Subject(s): Management

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing's task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

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