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Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process

by Byron B. Renz
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Current price ₹4,963.00
Original price ₹5,956.00
Original price ₹5,956.00
Original price ₹5,956.00
(-17%)
₹4,963.00
Current price ₹4,963.00

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Book cover type: Paperback
  • ISBN13: 9780761847045
  • Binding: Paperback
  • Subject: N/A
  • Publisher: University Press of America
  • Publisher Imprint: University Press of America
  • Publication Date:
  • Pages: 188
  • Original Price: GBP 38.99
  • Language: English
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Communication Studies

This book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.

Byron B. Renz, Ph.D., Wayne State University, has served as a major-market broadcaster and a university professor of mass communication. He has also held Fulbright lectureships at the University of Latvia and Rigas Stradina University in Riga and at Belarusian State University in Minsk. Dr. Renz's current research interests focus on the interrelationship of media and society and include persuasive and expository writing.

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