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Outils de marketing interne by Gabriela Gomes Gonçalves, Cristiane Palacios Marta, Teresa Cristina de Oliveira Peres

Outils de marketing interne

by Gabriela Gomes Gonçalves , Cristiane Palacios Marta , Teresa Cristina de Oliveira Peres
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Book cover type: Paperback
  • ISBN13: 9786209474651
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 31.23
  • Language: French
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Management

Le pr�sent travail a pour objectif de proposer des am�liorations dans une biblioth�que universitaire publique � partir d'une enqu�te sur le climat organisationnel, r�alis�e dans le but d'identifier ses points faibles, ses attentes et ses aspirations, en cherchant � comprendre ses relations internes et � recenser ses besoins. L'intervention directe de l'�tre humain dans les activit�s qui interagissent avec le client final augmente les investissements des entreprises dans des plans et des structures qui les abordent et les motivent dans la poursuite des objectifs que se propose l'organisation. Les r�sultats obtenus dans le cadre de l'enqu�te ont contribu� � la cr�ation d'un programme de marketing interne qui pourra orienter la gestion de la biblioth�que dans la recherche d'am�liorations des relations environnementales ainsi que des relations entre clients internes et clients externes.

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