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Outsourcing als Instrument der strategischen Unternehmensführung by Düger, Nuh

Outsourcing als Instrument der strategischen Unternehmensführung

by Nuh Düger
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Book cover type: Paperback
  • ISBN13: 9783668641136
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH Mannheim (Mannheim), Veranstaltung: Strategische Unternehmensführung (BBA, 6. Semester), Sprache: Deutsch, Abstract: Vor dem Hintergrund, dass sich weltweit Verschärfungen der Wettbewerbssituation beobachten lassen, sehen sich viele Unternehmen zahlreichen Herausforderungen wie bspw. der Globalisierung der Märkte, einem zunehmenden Innovations- und Konkurrenzdruck und einem demographischen Wandel gegenüber. Die Intensivierung des nationalen sowie internationalen Wettbewerbs führt dazu, dass sich Unternehmen früher oder später mit der Frage auseinandersetzen müssen, ob die angebotenen Produkte und Dienstleistungen noch wettbewerbsfähig sind. Darüber hinaus sehen sich Unternehmen zur Erhaltung der Wettbewerbs- und Leistungsfähigkeit veranlasst, gegenwärtige Prozesse im Unternehmen oder auch grundsätzlich das Geschäftsmodell auf den Prüfstand zu stellen. Dabei rückt das Outsourcing von Geschäftsbereichen in den Fokus und wird verstärkt als Alternative zum Status quo wahrgenommen. Die Idee hinter einem Outsourcing ist, dass für eine bisher im eigenen Unternehmen erbrachte Leistung, künftig externe Ressourcen in Anspruch genommen werden. Ergebnisse die damit angestrebt werden sind unter anderem Kostensenkung, Qualitäts- und Leistungssteigerung und Konzentrierung auf das Kerngeschäft. Insgesamt geht es darum, den Fortbestand des Unternehmens zu sichern und eine potenzielle Vormachtstellung gegenüber der Konkurrenz möglich zu machen.

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