Outsourcing im Zeichen der Wirtschaftskrise: Effekte, Faktoren, Chancen und Risiken
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Der harte Wettbewerb in der globalisierten Wirtschaft erfordert Anpassungen der Unternehmen. Die Anpassungen sind notwendig um den Fortbestand eines Unternehmens oder dessen Position am Markt zu sichern. Die Veränderungen können in verschiedenen Bereichen und Aspekten gesehen und gesetzt werden. Sie erfordern das Mitwirken der Organisation und ihrer Mitglieder und beeinflussen unter anderem die Unternehmenskultur. Der Autor untersucht die Möglichkeiten des Outsourcings in der Wirtschaftskrise und beleuchtet dabei die Bereiche Strategie, Controlling und Finanzierung. Es werden durch Outsourcing auftretende Effekte positiver und negativer Natur beleuchtet und die sich ergebenden Chancen und Risiken betrachtet. Das Aufrollen der Wirtschafts- und Finanzkrise schafft den Rahmen für die weitere Analyse. Im Bereich des Outsourcing geht der Autor auf verschiedene Ausprägungen, Techniken, Interpretationen und deren Kombination ein. Eine Betrachtung aller Faktoren im Kontext der aktuellen wirtschaftlichen Situation sowie der Unternehmens-Motivatoren führt zur Erkenntnis der potenziellen Mehrwerte und der kritischen Erfolgsfaktoren.
Christian Braunsteiner wurde 1980 in Wien geboren und arbeitet seit mehr als zehn Jahren im Bereich der Informations- und Kommunikationstechnologie. Er absolvierte ein Bachelor Studium an der IMC University of Applied Sciences in Krems, welches sowohl kaufmännische als auch E-Business Themen umfasste.
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