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Panorama das principais empresas de comércio eletrónico na Índia by Varun Kesavan

Panorama das principais empresas de comércio eletrónico na Índia

by Varun Kesavan
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Book cover type: Paperback
  • ISBN13: 9786207659128
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 42.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): Production & Operations Management

A Índia tinha uma base de utilizadores da Internet de cerca de 354 milhões em junho de 2015 e espera-se que ultrapasse os 500 milhões em 2016. Apesar de ser a segunda maior base de utilizadores do mundo, apenas atrás da China (650 milhões, 48% da população), a penetração do comércio eletrónico é baixa em comparação com mercados como os Estados Unidos (266 milhões, 84%) ou a França (54 milhões, 81%), mas está a crescer a um ritmo sem precedentes, acrescentando cerca de 6 milhões de novos operadores todos os meses. O consenso do sector é que o crescimento está num ponto de inflexão. Na Índia, o pagamento contra entrega é o método de pagamento preferido, representando 75% das actividades de comércio eletrónico. A procura de produtos de consumo internacionais (incluindo artigos de cauda longa) está a crescer muito mais rapidamente do que a oferta no país por parte de distribuidores autorizados e ofertas de comércio eletrónico. De acordo com um estudo realizado pelo Instituto Indiano de Comércio Eletrónico, prevê-se que, até 2020, a Índia gere 100 mil milhões de dólares de receitas de retalho em linha, dos quais 35 mil milhões de dólares serão provenientes do comércio eletrónico de moda. As vendas de vestuário em linha deverão crescer quatro vezes nos próximos anos. De um modo geral, este livro destaca principalmente as descrições gerais das principais empresas de comércio eletrónico na Índia.

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