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Panorama des principales sociétés de commerce électronique en Inde by Kesavan, Varun

Panorama des principales sociétés de commerce électronique en Inde

by Varun Kesavan
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Book cover type: Paperback
  • ISBN13: 9786207659098
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 42.0
  • Language: French
  • Edition: N/A
  • Item Weight: 164 grams
  • BISAC Subject(s): Production & Operations Management

L'Inde comptait environ 354 millions d'internautes en juin 2015 et devrait dépasser les 500 millions en 2016. Bien qu'il s'agisse de la deuxième base d'utilisateurs au monde, juste derrière la Chine (650 millions, 48 % de la population), la pénétration du commerce électronique est faible par rapport à des marchés comme les États-Unis (266 millions, 84 %) ou la France (54 millions, 81 %), mais elle croît à un rythme sans précédent, avec l'arrivée d'environ 6 millions de nouveaux venus chaque mois. Le secteur s'accorde à dire que la croissance est à un point d'inflexion. En Inde, le paiement à la livraison est le mode de paiement le plus répandu et représente 75 % des activités de vente au détail en ligne. La demande de produits de consommation internationaux (y compris les articles à longue traîne) augmente beaucoup plus rapidement que l'offre nationale des distributeurs agréés et des offres de commerce électronique. Selon une étude réalisée par l'Indian Institute of eCommerce, d'ici 2020, l'Inde devrait générer 100 milliards de dollars de recettes de vente au détail en ligne, dont 35 milliards seront générés par le commerce électronique de la mode. Les ventes de vêtements en ligne devraient être multipliées par quatre dans les années à venir. Dans l'ensemble, ce livre met principalement l'accent sur les descriptions générales des principales entreprises de commerce électronique en Inde.

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